July 24, 2023

Press Release Distribution Still Matters: 5 Reasons Why

Brian Balbirnie • July 24, 2023
Press Release Distribution Still Matters: 5 Reasons Why

Press Release Distribution Still Matters: 5 Reasons Why

As a business professional, you know there are plenty of options on the market to help build brand awareness and improve your digital presence.

People typically overlook press release distribution, even though it’s a viable resource alongside social media, email marketing, and paid advertising.

That’s because there's a common misconception that press release distribution is a somewhat outdated way to share your company's news.

 We agree.

We agree that the old approach isn't helpful.

Here’s a brief look at how the old approach to press release distribution looked:

When a brand had news, they would quickly write a press release, inform their local news stations, and send then send them the release hoping their story would get picked up.

It was more or less a “check off their to-do list” kind of thing.

Now, brands that treat press release distribution as a main pillar of their marketing and communications strategies are reaping the benefits.

Though you might be thinking this is a biased piece because we offer press release services, it's not.

It’s just an objective fact that press release distribution
still matters .

Here are five reasons why.

Builds Credibility and Trust
Sharing news on your own platforms is different from having it shared on other media channels and news outlets. That's because, when consumers see your stories shared on other channels, it's like a vote of credibility. They view it as proof of trustworthiness, which positively affects how customers see your business.

Expands Your Reach
When it comes to other digital marketing strategies and press release distribution, it's not a this or that mindset.

It's this
and that.

Both are important for reaching your target audience and casting a wider net.

For press release distribution, in particular, you're able to pick your targeting options and reach reputable media outlets and their audiences.

This helps you cast a wider net, improving your brand awareness and online visibility.

Improves SEO
In recent weeks, we focused on search engine optimization (SEO). We talked about writing  SEO-friendly headlines  and choosing the right  SEO keywords  for your campaigns.

We’ve done this because press releases are an important piece of the SEO puzzle.

That’s because press releases include 
backlinks  which can improve your rankings and increase your online visibility when shared on various websites.

Captures Media Attention
Journalists are always looking for new stories to fuel their pipeline. A newsworthy press release can act as a magnet to their attention. When you get the attention of the media, you improve the likelihood of securing earned media coverage.

Earned media  boosts your brand’s credibility and awareness without the expense of traditional advertising.

It's like a vote of confidence.

Crisis Management
If you get bad publicity, a press release can act as your initial response and help protect your reputation.

A well-crafted press release will give you the platform to proactively and transparently address the issue to control the narrative.

By publicly addressing the situation, providing your side of the story, and not pointing fingers (don't play the blame game!), you'll demonstrate your commitment to handling the issue and learning from the situation.

As you can see, when you use press release distribution correctly, it can have several benefits.It can boost your credibility and help you reach more people.

It can enhance your online presence and gain media attention.

And, it can help control how the public perceives your brand.

If you’re ready to experience these brand-building benefits yourself, explore our 
press release services  and take advantage of our  FREE press release template .

Our press release template helps you write a campaign from start-to-finish.

A man and a woman are standing in front of a laptop computer.
By Jennifer Hammers February 28, 2025
Artificial Intelligence (AI) is transforming industries across the board, and public relations (PR) is no exception. From press release optimization to media targeting and real-time media monitoring, AI is empowering PR professionals to work smarter, not harder. But let’s be clear: AI is not replacing PR strategies or content—it’s enhancing them. AI is a tool that allows PR teams to streamline their workflows, analyze data at scale, and improve the accuracy of their outreach, ensuring that their efforts are more targeted, timely, and effective. So, how exactly can AI help optimize press releases, fine-tune media targeting, and enhance media monitoring? Let’s explore.
A man and a woman are looking at a marketing report on a clipboard.
By Jennifer Hammers December 20, 2024
Discover the benefits of simplifying your data reports for public relations (PR) and marketing professionals. Simplified data reports allow you to focus on actionable insights that truly matter.
A woman is sitting at a table looking at a piece of paper.
By Jennifer Hammers December 16, 2024
Discover why public relations is vital for small businesses and how targeted PR strategies can help you b
A blue and white logo with a check mark next to it
By Jennifer Hammers November 8, 2024
Compare ACCESS Newswire and Business Wire to determine which press release distribution service best meets your needs for cost, reach, and efficiency.
A logo for accesswire next to a logo for rack
By Jennifer Hammers November 8, 2024
Analyze the differences between ACCESS Newswire and Muck Rack to choose the platform that offers the best features and value for your public relations campaigns.
A blue background with the word access on it
By Jennifer Hammers November 7, 2024
Weigh the pros and cons of ACCESS Newswire versus Cision PR to decide which media outreach platform aligns best with your goals and budget requirements.
A man and a woman are standing in front of a building talking to each other.
By Jennifer Hammers October 31, 2024
Understand why building strong media relationships is crucial even when you have no breaking news, and learn strategies to stay top‑of‑mind consistently. Start building a media outreach plan now.
A city skyline overlooking a body of water at sunset.
By Jennifer Hammers October 30, 2024
Read the story of a Sarasota franchise owner who gained major media exposure through targeted outreach and persuasive storytelling techniques. Read the PR Case Study now.
A woman is talking to a man in front of a camera.
By Brian Balbirnie October 28, 2024
Uncover top tips for forging strong relationships with journalists, ensuring ongoing media interest and robust coverage of your PR announcements. Strengthen your brand presence now.
A black letter board with the words `` keep it simple '' on a blue background.
By Brian Balbirnie October 22, 2024
Learn how the KISS method streamlines your PR messaging and delivers clear, compelling communications that boost media engagement consistently. Read the full insights now.
Show More
A man and a woman are standing in front of a laptop computer.
By Jennifer Hammers February 28, 2025
Artificial Intelligence (AI) is transforming industries across the board, and public relations (PR) is no exception. From press release optimization to media targeting and real-time media monitoring, AI is empowering PR professionals to work smarter, not harder. But let’s be clear: AI is not replacing PR strategies or content—it’s enhancing them. AI is a tool that allows PR teams to streamline their workflows, analyze data at scale, and improve the accuracy of their outreach, ensuring that their efforts are more targeted, timely, and effective. So, how exactly can AI help optimize press releases, fine-tune media targeting, and enhance media monitoring? Let’s explore.
A man and a woman are looking at a marketing report on a clipboard.
By Jennifer Hammers December 20, 2024
Discover the benefits of simplifying your data reports for public relations (PR) and marketing professionals. Simplified data reports allow you to focus on actionable insights that truly matter.
A woman is sitting at a table looking at a piece of paper.
By Jennifer Hammers December 16, 2024
Discover why public relations is vital for small businesses and how targeted PR strategies can help you b
A blue and white logo with a check mark next to it
By Jennifer Hammers November 8, 2024
Compare ACCESS Newswire and Business Wire to determine which press release distribution service best meets your needs for cost, reach, and efficiency.
A logo for accesswire next to a logo for rack
By Jennifer Hammers November 8, 2024
Analyze the differences between ACCESS Newswire and Muck Rack to choose the platform that offers the best features and value for your public relations campaigns.
A blue background with the word access on it
By Jennifer Hammers November 7, 2024
Weigh the pros and cons of ACCESS Newswire versus Cision PR to decide which media outreach platform aligns best with your goals and budget requirements.
Show More