How to build a brand | Use Press Release Distribution

Press release distribution remains one
of the most effective marketing tools available. Though beneficial, it’s often underutilized.

That’s because many people see press release distribution as a means for a business to purely share news. However, press releases have become an important tool that can greatly help a brand's marketing efforts. If you’re interested in learning how press release distribution services can boost your marketing strategy.

What Are Press Release Distribution Services?

Press release distribution services provide companies with the platform to share their news to broader, more targeted audiences.

These distribution channels include networks of journalists, media outlets, bloggers, influencers, and more.

What are the Brand-Building Benefits of Press Release Distribution?

Press release distribution services should be part of your brand’s overall marketing strategy as it works in tandem with your other efforts.

Here are six brand-building benefits of press release distribution:

1. Amplify Reach

Do you ever feel like your brand’s microphone is muted? Only the people closest to you can hear what you’re saying. Press release distribution acts as an amplifier so more people can clearly hear your message because it uses distribution channels to increase visibility and media coverage.

2. Strategic Targeting

You’ve likely heard someone say something along the lines of, “you can’t be everything to everyone.”

The same applies to press release distribution. The versatility of this marketing approach allows brands to choose targeting options based on industry, geography, demographics, and more.

These target options help brands deliver their message to the right audience.

3. Online Visibility

By including strategic search engine optimization (SEO) keywords in your press releases, you’re enhancing your site’s search engine ranking. Not to mention, when reputable publications link back to your website , you in turn improve your online visibility.

4. Build Credibility

Consistent press release distribution can help you strengthen your brand’s credibility and authority. That’s because when you consistently share newsworthy content, you increase the odds of securing earned media mentions that legitimize your brand to the masses.

5. Lead Generation

Leads are oxygen for a brand. Well-crafted press releases can draw in the right eyes to your products and services. When this happens, you generate leads and welcome them into your ecosystem to, in time, turn them into customers.

6. Strategy Updates

At ACCESSWIRE, we provide detailed analytics reports with every press release you send. The report details your views, media pick-ups, clicks, and more.

This information is valuable because it points you in the right direction of understanding the topics your audience finds interesting.

From there, you can double down on those topics in other marketing outlets like your social media content , blog posts, and email marketing campaigns.

Press Release Distribution Best Practices

1. Focus on Newsworthiness

Don’t just send a press release for the sake of sending a press release.

Your campaigns should be newsworthy and worth sharing. Crafting a compelling narrative that highlights the significance of your news is essential. Always answer the question, “Why would someone care?”

2. Start with a Strong Headline

Your headline ’s the first thing people see. That’s why it’s important to strengthen that piece of press release real estate with SEO keywords, numbers, active voice, and specificity, for example.

3. Include Multimedia

Every press release should include some form of multimedia. The images and/or videos you include should be high-quality to encourage people to engage and share with their audience.

4. Choose the Right Distribution Service

There are countless companies that provide press release distribution services. When it comes time to decide, choose the one that offers the reach and targeting options you need.

Consider reputation, network size, additional services, and analytics.

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How AI is Revolutionizing Public Relations: Smarter Press Releases, Media Targeting, and Monitoring

By Jennifer Hammers • February 28, 2025

Artificial Intelligence (AI) is transforming industries across the board, and public relations (PR) is no exception. From press release optimization to media targeting and real-time media monitoring, AI is empowering PR professionals to work smarter, not harder. But let’s be clear: AI is not replacing PR strategies or content—it’s enhancing them. AI is a tool that allows PR teams to streamline their workflows, analyze data at scale, and improve the accuracy of their outreach, ensuring that their efforts are more targeted, timely, and effective. So, how exactly can AI help optimize press releases, fine-tune media targeting, and enhance media monitoring? Let’s explore.

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Brand-Building Benefits of Press Release Distribution

Press release distribution remains one
of the most effective marketing tools available. Though beneficial, it’s often underutilized.

What Are Press Release Distribution Services?